Think you need to be famous to make a living as an artist? Think again. You don’t have to go viral or be a Warhol or Picasso to make a living. You can have a smaller, dedicated audience, just like the Grateful Dead.
Most people have heard the Grateful Dead referenced in pop culture. But did you know they only had one significant radio hit? It’s true! They didn’t grow an audience by getting lots of radio airtime or playing music that had mass appeal. They did it by playing countless, improvisational shows to a group of devoted fans.
So what can a visual artist learn from the Grateful Dead? The answer: Find your niche. While being a household name with mass appeal might bring fame and fortune, having a cult following of super-fans can also be a viable path.
Many working artists have a niche they are known for. It might be painting trains, sandpipers, marshes, cows, etc. How do you find yours? Instead of trying to find what people want, find what is unique to you and your surroundings.
Here are some examples. If you’re a night owl, perhaps nocturnes could be your thing. If you love cafés, maybe paint café interiors. The possibilities are endless. And chances are if it’s something that moves you, there are plenty of people out there who have similar interests. You just have to find your tribe.
The bottom line, if you want to grow an audience, sometimes quality is better than quantity. If you find your niche, you could attract a loyal, engaged audience with similar interests as you. Try not to get caught in the trap of growing a huge audience. Try to build a close-knit community.
In the next article, we will be discussing how using multiple references can significantly improve your composition, color, and style.
You do not merely want to be considered the best of the best. You want to be considered the only one who does what you do. -Jerry Garcia




